Saturday, 25 January 2014

Tesco Extra!

This year Fay's Studio turns 5 years old, (I might have a little cupcake to celebrate) I was actually reminded of this by the editor of Greetings Today magazine. How time has flown since those days selling my cards at craft fairs, and family and friends saying in jest, what if one day my cards were stocked in Tesco. Well, we always used to laugh about it anyway, but there was no harm in dreaming.

Then in August last year, just a normal day doing my everyday tasks running the business, I received a surprise email from the card buyer at Tesco enquiring about my 'Sweet Tooth' Valentine's Day cards, asking if I would be interested in supplying to some of their selected stores.
Well, after my excited dance, which has become a bit of a tradition when good news arises, I enthusiastically responded.

Tesco Extra Coventry
So here we are, 5 months on visiting the Coventry Arena Tesco Extra, with a lot of excitement and anticipation!
There have been more learning curves for me whilst fulfilling this order, a task I am still doing all by myself, from the design to the hand-finishing, the packing, wrapping and dispatching, plus dealing with a leading supermarket is a different kettle of fish, and such a proud moment for me.

For the past two years Tesco have won RETAS awards for Best Supermarket Retailer of Cards, this award is judged on range of products, marketing and display, customer service, competitive edge and the retail environment. Having visited the Tesco Extra store in Coventry today, it is easy to see why.

The easy to find greetings and stationery section.

Rows and rows of greeting cards as far as the eye can see.

Me, with an ear to ear grin at the Valentine's section.
My 'Sweet Tooth' cards sitting happily in the display.

What a proud moment!
My cards were really standing out on display, with their googly eyes and green envelopes, shoppers wondering why I was posing with the cards. All I hope now is that they are popular with customers!

If you happen to be near any of these Extras, Aylesbury, Borehamwood, Watford, New Malden, Purley, Toton, Stockton, Coventry, Chesterfield or Gwent you will be able to find my cards in store. I'd love to see your photos of my cards, please send them to me by email : or tweet them to @FaysStudio.

Have a lovely Valentine's Day!
Fay x